Be Visible in National Search Engine Results
With Our Proven Process
Your website is currently sitting below the first few pages in Google search for higher volume top and bottom of the sales funnel keywords. Our top goal will be to push those rankings up to the first page.
We want to help potential customers find your website when searching for your services and topic information. Our goal is to drive as much qualified traffic to your website as possible.
In addition to overall traffic, it’s important to increase time on site, pages per visit and decrease bounce rate. These are simple metrics that show quality user interactions.
Over time great SEO will improve the overall authority of your website with search engines. Increased authority = increased rankings
We will create value added content and rank that content in Google. This could vary from how to articles, expert round ups, lists, and more. This will help build your brand as an authority in its own market and what we call "shoulder markets".
The most important part – we want to drive targeted traffic and convert it into qualified sales from both PPC and Organic searches
Before we do anything, we ensure your website is set up to track our efforts. That requires a custom Google Analytics implementation and analysis.
Google Webmaster Tools is the backbone of your website. The free tool allows you to monitor key technical aspects like sitemap.xml, robots.txt, Google warnings/updates, and check on rankings.
Setting up and optimizing this tool allows us to get a pulse on the health of your website and analyze the impact of our SEO efforts.
Some clients don’t care about reports. As long as they are getting more phone calls, they’re happy. If that’s you, we’re ok with that – but we still deliver monthly progress reports.
These reports go overboard with information:
Result of our efforts
Our services are not cheap. We want to make sure you understand the work we put in and the results you are getting.
Google has well over 200 signals their algorithm reads when ranking sites. We don’t want to get too technical, but it’s important we cover it at a high level so you can understand our strategy.
Proper SEO requires an in depth audit of website code, architecture, outbound links, inbound links, broken links, semantic markup, structured data and more. Before we optimize your site, we need to assess the status. Some tasks include:
First, we’ll do a thorough analysis of the keywords related to the services/products you offer and other topics you want to rank in search engines for. We compile a list of “head” keywords, long tail keywords, top of the funnel keywords and buyer (lead) intent keywords.
We use tools like Google Keyword Planner, SEM Rush, Long Tail Pro, Google Trends and Google Semantic Search to find keyword variations that your potential customers use.
We keep this analysis in a ready to use Excel file. We use it evaluate the current state of your pages as well as a baseline for future content creation.
After we have your keywords we go work optimizing your content around them. Some optimizations include:
These optimizations ensure Google is finding your content for the right keywords.
Anyone can go out and buy links. If you can tell what a “private” blog looks like, don’t you think Google can too?
In order to achieve maximum results, you need real, organic links from high authority websites.
The best way to do this is having linkable content on your website. You can try all you want, but a website like Forbes will never link to your home page. However, they will gladly link to a helpful, well written blog post related to their user base.
We want to rank for all sorts of high volume related keywords. We will base your blog content around these keywords and build authority links to rank in search.
We only build “tier 1” links on high quality domains. When we say “quality”, we look at a number of metrics:
These metrics help us to put links into different buckets. The higher the metrics, the more effort we put into the content creation for that submission. For mid authority domains, we re write recycled content to save time and costs.
Although metrics do matter, they aren’t everything. Our goal is to find overall High Quality & Extremely Relevant websites to get links from for your campaign.
Organic SEO services take some time. Pay per click ads have your site live on the first page with a click of a button.
We strongly recommend a “blended search” approach. Blended search tackles both paid search and and organic search.
As your organic rankings push up, we decrease ad spend. That way you always have a presence on the first page of Google for all your main keywords.
SEM or Paid search is a science in itself. We have been working with Google Ads for years and have experience managing large spends.
Our PPC services include:
Custom landing pages help to decrease cost per click from the ads and also convert traffic to leads like crazy!
Even if your website is setup with the right conversion elements in place, the best you're likely to get is 20% of visitors instantly contacting you.
That means 80% of the visitors you are spending money on advertising to send to your website, are not contacting you.
Here is how you can turn that around and convert "research now, contact later" prospects into your customers.
Have you ever looked at a product on Amazon, then repeatedly seen this product advertised everywhere afterwards? This is retargeting.
After visiting your website, people will be browsing other websites or social media, and seeing your advertisements. It's a great way of bringing prospects back and establishing strong brand presence.
What You Get and Options Available
Complete Technical SEO Audit & Cleanup
Included with our SEO Campaigns (See below)
A full website audit is always conducted to begin our campaigns
Complete Organic SEO Campaign (National Traffic)
SEM Campaign Management (Google AdWords & Bing Ads PPC)