Be Visible in National Search Engine Results
With Our Proven Process

OUR GOALS WITH ANY SEO CAMPAIGN

  • Rank in Organic Search

    Your website is currently sitting below the first few pages in Google search for higher volume top and bottom of the sales funnel keywords. Our top goal will be to push those rankings up to the first page.

  • Increase Website Traffic

    We want to help potential customers find your website when searching for your services and topic information. Our goal is to drive as much qualified traffic to your website as possible.

  • Increase Website Engagement

    In addition to overall traffic, it’s important to increase time on site, pages per visit and decrease bounce rate. These are simple metrics that show quality user interactions.

  • ​Build Domain Equity

    Over time great SEO will improve the overall authority of your website with search engines. Increased authority = increased rankings

  • Increase Brand Awareness

    We will create value added content and rank that content in Google. This could vary from how to articles, expert round ups, lists, and more. This will help build your brand as an authority in its own market and what we call "shoulder markets".

  • Increase Leads

    The most important part – we want to drive targeted traffic and convert it into qualified sales from both PPC and Organic searches

organic search engine optimization process

Campaign Deliverables

  1. Custom Analytics Implementation – The only way to make educated decisions about marketing spend is to analyze your web data. We will implement custom events, conversions, funnels, attribution points, Webmaster Tools (GWT) and goals in Google Analytics.
  2. Keyword AnalysisEach product or service can be correlated to a number of closely related topics – each of these topics has different search demand with a number of synonym keywords. We will use AdWords data in conjunction with keyword research tools to identify the most valuable keywords to your website.
  3. SEO Technical Audit + Optimization – We will use SEO tools (Screaming Frog SEO Spider) to analyze your source code and identify weaknesses from an SEO point of view. We will then work with your dev team to correct these instances.
  4. Content Optimization / Site Structure – In order to rank for multiple keywords, we will need to add additional pages to your website. We will work with your dev team to set up and structure content into SEO “silos” – aka the preferred taxonomy for search engine spiders.
  5. Link Building – Links to your website are Google’s #1 ranking factor. It’s extremely important to build the right links to your website – that’s why we perform it as it’s own individual deliverable.
  6. Monthly Reports – We will provide a full website report (pulled from Google Analytics, Search Console + Rank Tracker) every month detailing campaign performance, goal completions, tasks performed and overall analysis. We will cover the report in depth via monthly status call.

The Steps to Success


1. Google Analytics

Before we do anything, we ensure your website is set up to track our efforts. That requires a custom Google Analytics implementation and analysis.

Analysis:

  • What are you currently tracking?
  • What are you missing?
  • Where does the majority of your traffic come from?
  • What traffic source is most valuable to your business?
  • What are the important actions on your website that we need to track?

 
Implementation:

  • Creation of custom events and goals
  • Creation of custom reports
  • Creation of custom dashboards
  • Implementation of additional JavaScript to track all important actions
Google Analytics

2. Google Webmaster Tools

Google Webmaster Tools is the backbone of your website. The free tool allows you to monitor key technical aspects like sitemap.xml, robots.txt, Google warnings/updates, and check on rankings.

Setting up and optimizing this tool allows us to get a pulse on the health of your website and analyze the impact of our SEO efforts.

Google Search Console

3. Monthly Reporting

Some clients don’t care about reports. As long as they are getting more phone calls, they’re happy. If that’s you, we’re ok with that – but we still deliver monthly progress reports.

These reports go overboard with information:

Tasks completed
Result of our efforts
Analytics data
Goals completed
Issues/concerns
Planned tasks

Our services are not cheap. We want to make sure you understand the work we put in and the results you are getting.

Organic Search


What Ranks a Site?

Google has well over 200 signals their algorithm reads when ranking sites. We don’t want to get too technical, but it’s important we cover it at a high level so you can understand our strategy.

algorithm signals for Google

Technical SEO Audit

Proper SEO requires an in depth audit of website code, architecture, outbound links, inbound links, broken links, semantic markup, structured data and more. Before we optimize your site, we need to assess the status. Some tasks include:

  • Website crawl using Screaming Frog SEO Spider Tool
  • Broken link assessment + correction
  • Inbound link assessment
  • Image tag assessment + correction
  • XML Sitemap creation + submission
  • Setup Robots.txt + optimization
  • URL restructuring
screaming frog for crawling sites

Keyword Analysis & Optimization

First, we’ll do a thorough analysis of the keywords related to the services/products you offer and other topics you want to rank in search engines for. We compile a list of “head” keywords, long tail keywords, top of the funnel keywords and buyer (lead) intent keywords.

We use tools like Google Keyword Planner, SEM Rush, Long Tail Pro, Google Trends and Google Semantic Search to find keyword variations that your potential customers use.

We keep this analysis in a ready to use Excel file. We use it evaluate the current state of your pages as well as a baseline for future content creation.

semrush for finding keywords

After we have your keywords we go work optimizing your content around them. Some optimizations include:

  • Title tags
  • Heading tags 
  • Image title
  • Image alt tags
  • Body content
  • Meta descriptions

These optimizations ensure Google is finding your content for the right keywords.

Content Consulting

Anyone can go out and buy links. If you can tell what a “private” blog looks like, don’t you think Google can too?

In order to achieve maximum results, you need real, organic links from high authority websites.

The best way to do this is having linkable content on your website. You can try all you want, but a website like Forbes will never link to your home page. However, they will gladly link to a helpful, well written blog post related to their user base.

We want to rank for all sorts of high volume related keywords. We will base your blog content around these keywords and build authority links to rank in search.

keyword visibility over time

Link Building: What We Look For

We only build “tier 1” links on high quality domains. When we say “quality”, we look at a number of metrics:

  • Moz Bar: https://moz.com/tools/seo-toolbar
    • Domain Authority – This is the overall measure of the domains power. The higher, the better.
    • Page Authority – This is the measure of the power of the links pointing to that exact page. The higher, the better.
  • Majestic: https://majestic.com/majestic-widgets/plugins
    • Trust Flow – This is the measure of the quality of the links pointing to that domain. This is the number one factor we look at when building links. The higher, the better.
    • Citation Flow – This is the measure of the power of the links pointing at the domain. The higher, the better.
  • Ahrefs:
    • We use Ahrefs to check the total number of referring domains and IPs. We also use the tool to ensure the domain has a clean link profile.
  • SEMrush:
    • We use SEM Rush to gauge traffic volume to the domain. Sometimes, young domains don’t register high metrics but can still provide traffic and social equity. This tool helps us forecast that.

These metrics help us to put links into different buckets. The higher the metrics, the more effort we put into the content creation for that submission. For mid authority domains, we re write recycled content to save time and costs.

Although metrics do matter, they aren’t everything. Our goal is to find overall High Quality & Extremely Relevant websites to get links from for your campaign.

SEM: Why Paid Search?

Organic SEO services take some time. Pay per click ads have your site live on the first page with a click of a button.

We strongly recommend a “blended search” approach. Blended search tackles both paid search and and organic search.

As your organic rankings push up, we decrease ad spend. That way you always have a presence on the first page of Google for all your main keywords.

Custom Campaigns, Landing Pages

SEM or Paid search is a science in itself. We have been working with Google Ads for years and have experience managing large spends.

Our PPC services include:

  • Keyword research
  • Custom landing page design (or recommendations for best practices)
  • Ad set up
  • Ad optimization
  • Click to call
  • Call tracking
  • Conversion tracking

Custom landing pages help to decrease cost per click from the ads and also convert traffic to leads like crazy!

How You Are Losing 80% Of Your Potential Customers
& How To Bring Them Back

Even if your website is setup with the right conversion elements in place, the best you're likely to get is 20% of visitors instantly contacting you.

That means 80% of the visitors you are spending money on advertising to send to your website, are not contacting you.

Here is how you can turn that around and convert "research now, contact later" prospects into your customers.

Retargeting:

Have you ever looked at a product on Amazon, then repeatedly seen this product advertised everywhere afterwards? This is retargeting.

After visiting your website, people will be browsing other websites or social media, and seeing your advertisements. It's a great way of bringing prospects back and establishing strong brand presence.

What's Included

What You Get and Options Available

Your Investment

Complete Technical SEO Audit & Cleanup

  • Google Analytics/Search Console deep dive analysis
  • ***Cleanup infected URLs and remove from Google Search Index**
  • ***Link Detox Cleanup - Remove Spam Backlinks that are affecting visibility***
  • Website page crawl with Screaming Frog Spider - identify immediate on-page SEO concerns
  • On-Page structuring audit to identify search engine crawling issues and internal linking opportunities
  • Content audit - identify missed content creation opportunities and expansion ideas 
  • BackLink Profile Audit - identify poor quality links, link opportunities, and anchor text issues
  • Brand audit - identify areas of opportunity for brand identity across social platforms, search engines, and content on-site
  • Competitor Audit - identify competitor strategies and recommendations to overtake them

Included with our SEO Campaigns (See below)

A full website audit is always conducted to begin our campaigns

Complete Organic SEO Campaign (National Traffic)

  • Optimize website structure, crawling, and internal linking issues
  • Problem, symptom, solution, keyword research method to outline current and new content creation opportunities
  • Create content pieces as needed to aid in rankings
  • Complete On-Page SEO overhaul
  • Full-scale high authority link building campaign to identified pages
  • Funnel analysis and conversion rate optimization on an ongoing basis
  • Monthly Reporting - including rankings, traffic, improvements
  • Unlimited Campaign Support *

SEM Campaign Management (Google AdWords & Bing Ads PPC)

  • Problem, Symptom, Solution, keyword research method for targeted campaigns
  • Complete ad account analysis and single keyword ad group method implementation
  • Ad campaign structuring and targeting organization
  • Oversight of creation of high converting shopping pages
  • Remarketing Campaign Setup & Management
  • Conversion Rate Optimization testing

How Do I Get Started?

If you'd like to request a custom proposal, please click here to schedule your free strategy session!