Some clients don’t care about reports. As long as they are getting more phone calls, they’re happy. If that’s you, we’re ok with that – but we still deliver monthly progress reports.

These reports go overboard with information:

Tasks completed
Result of our efforts
Analytics data
Goals completed
Issues/concerns
Planned tasks

Our services are not cheap. We want to make sure you understand the work we put in and the results you are getting.

Google has well over 200 signals their algorithm reads when ranking sites. We don’t want to get too technical, but it’s important we cover it at a high level so you can understand our strategy.

Proper SEO requires an in depth audit of website code, architecture, outbound links, inbound links, broken links, semantic markup, structured data and more. Before we optimize your site, we need to assess the status. Some tasks include:

• Website crawl using Screaming Frog SEO Spider Tool
• Broken link assessment + correction
• Inbound link assessment
• Image tag assessment + correction
• XML Sitemap creation + submission
• Setup Robots.txt + optimization
• URL restructuring

First, we’ll do a thorough analysis of the keywords related to the services/products you offer and other topics you want to rank in search engines for. We compile a list of “head” keywords, long tail keywords, top of the funnel keywords and buyer (lead) intent keywords.

We use tools like Google Keyword Planner, SEM Rush, Long Tail Pro, Google Trends and Google Semantic Search to find keyword variations that your potential customers use.

We keep this analysis in a ready to use Excel file. We use it evaluate the current state of your pages as well as a baseline for future content creation.

After we have your keywords we go work optimizing your content around them. Some optimizations include:

• Title tags
• Heading tags 
• Image title
• Image alt tags
• Body content
• Meta descriptions

These optimizations ensure Google is finding your content for the right keywords.

Anyone can go out and buy links. If you can tell what a “private” blog looks like, don’t you think Google can too?

In order to achieve maximum results, you need real, organic links from high authority websites.

The best way to do this is having linkable content on your website. You can try all you want, but a website like Forbes will never link to your home page. However, they will gladly link to a helpful, well written blog post related to their user base.

We want to rank for all sorts of high volume related keywords. We will base your blog content around these keywords and build authority links to rank in search.

We only build “tier 1” links on high quality domains. When we say “quality”, we look at a number of metrics:

• Moz Bar: https://moz.com/tools/seo-toolbar
  • Domain Authority – This is the overall measure of the domains power. The higher, the better.
  • Page Authority – This is the measure of the power of the links pointing to that exact page. The higher, the better.
• Majestic: https://majestic.com/majestic-widgets/plugins
  • Trust Flow – This is the measure of the quality of the links pointing to that domain. This is the number one factor we look at when building links. The higher, the better.
  • Citation Flow – This is the measure of the power of the links pointing at the domain. The higher, the better.
• Ahrefs:
  • We use Ahrefs to check the total number of referring domains and IPs. We also use the tool to ensure the domain has a clean link profile.
• SEMrush:
  • We use SEM Rush to gauge traffic volume to the domain. Sometimes, young domains don’t register high metrics but can still provide traffic and social equity. This tool helps us forecast that.

These metrics help us to put links into different buckets. The higher the metrics, the more effort we put into the content creation for that submission. For mid authority domains, we re write recycled content to save time and costs.

Although metrics do matter, they aren’t everything. Our goal is to find overall High Quality & Extremely Relevant websites to get links from for your campaign.

Organic SEO services take some time. Pay per click ads have your site live on the first page with a click of a button.

We strongly recommend a “blended search” approach. Blended search tackles both paid search and and organic search.

As your organic rankings push up, we decrease ad spend. That way you always have a presence on the first page of Google for all your main keywords.

SEM or Paid search is a science in itself. We have been working with Google Ads for years and have experience managing large spends.

Our PPC services include:

• Keyword research
• Custom landing page design (or recommendations for best practices)
• Ad set up
• Ad optimization
• Click to call
• Call tracking
• Conversion tracking

Custom landing pages help to decrease cost per click from the ads and also convert traffic to leads like crazy!